Author: RICHARD P. RUMELT
Summary: Bad strategy lacks actions to take. Bad strategy mistakes goals, ambition, vision, values, and effort for strategy (these things are important, but on their own are not strategy). A good strategy is designed to be coherent – all the actions an organization takes should reinforce and support each other.
“To obtain higher performance, leaders must identify the critical obstacles to forward progress and then develop a coherent approach to overcoming them.”